The Myths of Innovation

This entertaining book explains where ideas come from, why there is usually resistance to new ideas, dealing with the inventors dilema, how managers can encourage new ideas and problem finding (rather than ignoring problems).  I found this book very refreshing as it helps dispel the myth that innovation is mostly about the idea, where as innovation is mostly about hard work and persistance in the face of resistance.

This book would be useful to anyone who creates new things for a living as it helps to explain why your great new idea is often met with disproportionate resistance from the establishment.

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